The story of a shoe that walked with women through every season of life.
Every woman remembers that one pair of shoes - the one that makes her feel confident...
For thousands of women across Malaysia, that shoe is Reana.
From teachers in classrooms to officers in government buildings, from young mothers chasing toddlers to women leading teams - Reana has walked through it all.
Since 2017, she’s been the wedge that never fails, stylish enough for the boardroom, soft enough for long hours, and polished enough for every celebration in between.
Over the years, Madre has released many designs - heels, sandals, flats, and wedges. But the one that truly captured hearts and stood the test of time?
It’s always been Reana - our most iconic wedge.
Minimal in design, closed in front, with an elastic back strap that hugs the heel perfectly, Reana became the symbol of what Madre stands for: comfort, confidence, and class.
She’s evolved through time, yet her essence never changed.
2017 – Reana (The Original)
2020 – Reana X (The Bold Evolution)
2021 – Reana SE (The Everyday Essential)
2023 – Reana Luxe (The Elegant Icon)
2025 – Still Walking Strong
And perhaps… this won’t be the end.
Because Reana’s story is far from over, new chapters are waiting to unfold.
Over nine years, we’ve received countless stories from women who walked with Reana.
Some collected every version.
Some wore her while travelling abroad.
Some during pregnancy and yes, even celebrities have called her their go-to shoe.
Every message, every feedback, every “thank you, Madre” tells us the same thing: Reana isn’t just a product.
She’s a part of women’s lives.
A shoe that listens, supports, and grows with the women who wear her.
2017 - Reana: The Original That Started It All
2017 was the year everything changed for Madre.
It was the year we launched our very first bestseller - Reana.
The goal was simple but powerful: to design a full-covered, stable wedge that working women could trust for comfort, confidence, and class.
At 3 inches tall with a 1-inch platform, Reana gave women the height they wanted but without the fear of wobbling or pain. Her soft padded insole supported every step, while the elastic back strap held the heel perfectly in place.
That perfect blend of comfort + polish made Reana an instant favourite especially among women in the government sector, teachers, and corporate executives who needed to look kemas from 8 a.m. to 6 p.m.
She wasn’t flashy, but she commanded attention quietly - just like the women who wore her.
At that time, wedges were already a big trend, especially those with patterns or loud designs.
But somehow, this simple, minimalist wedge with a covered front and clean silhouette became the one everyone was talking about.
Reana went viral - not because of marketing, but because women couldn’t stop talking about how comfortable she was.
“Dah beli 5 pasang Reanaaaaa! Tak sabar nak dapat woohooo. Dekat rumah dah ada 2 pasang sebelum ni beli. Reana is baeeeee no doubt!”
That single comment on Facebook exploded - shared, repeated, and quoted everywhere. Because it summed up how women truly felt about Reana: loyal, proud, and comforted.
That year, the Madre boutique in Bangi Sentral was constantly full. Women walked in asking for Reana by name - some even came with their friends just to “grab another color.”
It was common to see customers walk out with two or three pairs at once and many ended up collecting all 11 colors.
And the most talked-about version?
The Blue Jeans Reana - a limited-edition color that only Madre released.
It was exclusive, stylish, and instantly became a collector’s item.
“Saya datang Bangi Sentral terus grab dua warna sebab takut habis. Reana ni lawa dan sangat selesa, memang wajib ada.”
From there, Reana became a symbol - a shoe that blended style, practicality, and everyday elegance. Stylish women, especially those who loved polished simplicity, were instantly drawn to her.
She wasn’t just a shoe.
She was a movement, a must-have, and a milestone for Madre.
2020 - Reana X: The Bold Evolution
By 2020, Madre customers were asking for something taller but not harder to wear.
Something that said, “I’m confident, but I still need comfort.”
That’s how Reana X was born, the bold sister of the original, made for women stepping into new roles and bigger dreams.
She carried a 3.5-inch wedge, a super comfort latex footbed, and a design that looked sleek, modern, and effortlessly professional. Perfect for women who wanted that extra boost of height and confidence.
When Reana X was released, she immediately became the talk among working women.
In government offices, at banks, and in corporate corridors - Reana X was the new “uniform” for stylish professionals.
The upgrade from the previous Reana especially the extra padded footbed, won the hearts of women who were always on their feet.
“Reana X ni tinggi tapi langsung tak sakit. Tak pernah jumpa kasut macam ni.”
It wasn’t long before Reana X became the shoe for big moments - presentation days, meetings, events.
Many women even nicknamed her their “meeting day shoe” - the pair they’d wear when they needed to look sharp, walk tall, and feel unstoppable.
When Reana X restocked after years, it sold out within just a few days.
The demand was insane, women who already owned the original Reana came back for X, calling it the “upgrade they didn’t know they needed.”
“Saya dah pakai Reana bertahun. Bila keluar Reana X, terus jatuh cinta balik. Tinggi tapi tak sakit langsung.”
Reana X wasn’t just a product evolution.
She was a confidence upgrade, proof that comfort and ambition can walk side by side.
2021 - Reana SE: The Everyday Essential
2021 taught us that life changes fast and so does how women move.
Many Madre Lovers wanted something lighter, easier, and faster.
Women were busier than ever - juggling work, family, and life and they needed shoes that could keep up.
So we created Reana SE (Special Edition), a 2.5-inch backless wedge, still carrying the Reana DNA of stability and comfort, but now quicker to slip on for those rushing mornings.
Perfect for teachers and busy moms, the kind of women who never stop moving, yet still want to look polished.
Reana SE came with a softer, smoother material and that changed everything. It was one of the most talked-about improvements in Madre’s history.
The new material was gentle on the skin, didn’t cause blisters, and felt naturally cushioned even after long hours of walking.
“Reana SE ni betul-betul selamatkan saya masa rushing pagi-pagi. Tak sakit, tapi tetap nampak bergaya.”
The colors, too, made women fall in love. With soft pastel tones like Bronze, Candy Pink, Latte, and Light Grey, Reana SE added a cute, feminine touch to everyday style - subtle, but never boring.
Many women said SE was their “weekday best friend” - the pair they’d wear to work, for errands, or even to travel, because she went with every outfit and every mood.
“Material dia lembut sangat, tak pernah rasa melecet pun.
Reana SE wasn’t designed for fashion runways, she was designed for real life.
For women who do it all, and deserve comfort that keeps up.
2023 - Reana Luxe: When Comfort Became Couture
After six years of love and loyalty, Madre wanted to honour Reana with something extraordinary - a symbol of growth, refinement, and confidence.
That’s how Reana Luxe came to life, launched during Raya 2023, it was the elegant evolution of everything Reana stood for.
Made with premium gleaming faux leather, 3-inch wedge with 1-inch platform, and 8 exclusive shades, Luxe was designed for women who appreciate subtle luxury.
From Salmon Pink to Pearl White, every tone exuded poise.
Even Datin Umie Aida wore Reana Luxe and the feedback was unanimous:
“Super duper selesa. Mmg ngam sangat. First time ambil risiko beli kasut ni walaupun agak pricey sebab nampak mewah, elegan. Tengok review pun semua cakap bagus. Mmg tak mengecewakan. Nak pakai utk raya nanti jalan lama mesti tak sakit. Sy pasti akan repeat lagi. Kalau buat 4 inci pun suka 😋🥰”
Another customer said,
“The Pretty Reana Luxe - it not only completes the outfit, it becomes the center of attention.”
That’s exactly what she became, the wedge that turns heads in meeting rooms, weddings, and events alike. She’s comfort wrapped in confidence, the kind of shoe that quietly says you’ve made it.
2025 - Still Walking Strong
Reana remains Madre’s #1 bestseller.
She’s not just a shoe anymore - she’s a story of growth, community, and trust.
Thousands of women still walk in her daily. From Penang to Johor, from Putrajaya to Brunei. Some wear her to work, some to travel, some simply because no other shoe feels the same.
“Saya beli Reana dulu masa baru masuk kerja kerajaan. Sekarang dah naik pangkat, masih pakai Reana, sebab dia buat saya rasa confident.”
That’s what Reana represents, progress, comfort, and a quiet kind of pride.
She’s proof that when you design with heart, you don’t just sell shoes... "You walk beside women through their journeys."
The Legacy Lives On
Nine years, four generations, and countless memories later - Reana is still walking strong.
Because comfort never goes out of style.
Because confidence starts from the ground up.
And because every woman deserves to look good and feel good, every single day.
Discover why thousands of women say Reana is bae and Luxe is love.
